4Balance Fitness - Personal Training Studio in Upstate South Carolina

ABOUT 4BALANCE FITNESS

MORE THAN A GYM

A family-owned training studio built on science, accountability, and 17 years of results. Here, you'll find the training, community, and structure to grow stronger for life.

OUR STORY

Built to Last Since 2009

Michael Cole has been training clients since 1992. In 2009 he opened 4Balance Fitness, and he has been proud to build it one client at a time ever since.

On May 4, 2022, Michael married Allison Cole, and that same year she became his partner in business too, as co-owner of 4Balance Fitness. Partners in life and business ever since, today they run 4Balance Fitness together as a boutique 1-on-1 personal training studio inside The Vault Baseball at 807 Holland Rd in Simpsonville, in Upstate South Carolina. They are proud to be the official strength and conditioning partner of The Vault Baseball.

Michael and Allison Cole, owners of 4Balance Fitness personal training studio in Upstate South Carolina

OUR MISSION

Help You Train With Purpose and Get

Stronger for Life

To provide a results-driven fitness environment where your goals matter most, helping

you grow stronger through personalized training, real accountability, and a community

that cares about your progress.

THE 4BALANCE DIFFERENCE

What Sets Us Apart

SCIENCE-BASED TRAINING

Customized training built from real assessments, progressive programming, and InBody body composition data — not guesswork or generic templates.

RESULTS YOU CAN MEASURE

Every client starts with an InBody scan. We track lean mass, body fat, and performance markers so you can see exactly what's changing — and so can we.

NUTRITION BUILT IN

Every training plan includes a personalized meal plan based on your body's data. Not a calorie number from an app — a real plan built for your goals.

A FITNESS FAMILY

We're family-owned. You're not a number here. You're known by name, trained with intention, and supported by people who are invested in your progress.

YOUR FIRST VISIT

What to Expect When You Train Here

We want every session to leave you feeling stronger, more confident, and ready to take

on the rest of your day.

🏋️

BRING

Workout clothes, proper training shoes, and great energy. We've got the rest covered.

💧

HYDRATION

Pre- and post-workout drinks plus a purified alkaline water refill station in the facility.

♨️

RECOVERY

Recline in compression boots or relax in the infrared sauna between sessions. Recovery is part of the plan.

MEET THE TEAM

The Team That's Transforming Fitness

Michael Cole - Owner and Certified Personal Trainer at 4Balance Fitness

Co-Owner

Michael Cole, B.S. Nutrition Science, B.S. Exercise Science

Michael has trained clients since 1992 and founded 4Balance Fitness in 2009.

B.S. Exercise Science · B.S. Nutrition Science · NSCA-CPT · NSCA-CSCS · CrossFit L1 · DeFranco CPPS L1

Co-Owner

Allison Cole, B.S. Nursing, NSCA-CPT

Allison became Michael's partner and co-owner in 2022, and today they run the studio side by side.

B.S. Nursing · NSCA-CPT

Allison Cole - Owner and Certified Personal Trainer at 4Balance Fitness

EMOTIONAL SUPPORT SPECIALIST

LUCY

Lucy has been part of the gym since 2016 and is our most popular team member. She greets everyone at the door (usually loudly), makes her rounds during sessions, and seems to know when someone needs an extra moment of encouragement. She's our unofficial mascot and a reminder that progress doesn't have to feel intimidating. Come say hi.

BALL RETRIEVAL SPECIALIST

WEDNESDAY

Wednesday joined the team in 2023 and made her priorities clear immediately: love Allison, chase the ball, and attempt to eat anything she's not supposed to. She brings playful energy that keeps the atmosphere light and is always ready for a nuzzle between sets. She's part sidekick, part morale booster, and fully convinced that Allison is the greatest person who has ever lived.