MEET OUR STAFF

Not Just A Gym

At 4Balance Fitness, we are more than just a gym—we are a community built on faith, family,

and a shared commitment to transformation. Our mission is to empower you with the support, knowledge, and motivation needed to grow stronger, both physically and mentally. Whether

you’re here to improve your fitness, build confidence, or find a like-minded community, you’ll always have a team that believes in you and your goals.

About 4Balance Fitness

Founded in 2009 by Michael Cole and later joined by his wife, Allison, in 2020, 4Balance Fitness is more than just a gym—it’s a family-driven mission rooted in health, healing, and transformation. Michael’s passion for fitness and nutrition, combined with Allison’s expertise in life coaching and wellness, creates a comprehensive approach to lasting lifestyle change, focusing on both physical strength and overall well-being.

What started as a group training studio has grown into a dynamic space specializing in personal training and specialized recovery services. Understanding that true health is multi-dimensional, 4Balance Fitness continually evolves to provide the tools, guidance, and support needed for long-term success—physically, mentally, and spiritually. Michael and Allison lead with integrity, ensuring that every member receives care and coaching grounded in their unwavering commitment to helping others thrive

MEET THE TEAM

Michael and Allison Cole

Owners

4Balance Fitness, established in 2012 by Michael Cole and later joined by his wife, Allison, is more than just a fitness studio – it’s a family-owned commitment to optimal health. Michael’s passion for science-based fitness and nutrition knowledge and Allison’s expertise in health and wellness converge to offer a comprehensive solution for genuine lifestyle transformation. Initially started as a group fitness studio, 4Balance Fitness evolved during the pandemic into an all-inclusive personal training studio with specialized recovery services. Michael and Allison understand that optimal health encompasses various dimensions, and they’re dedicated to evolving 4Balance Fitness to deliver the future of fitness to their members. OUR EXPERIENCE, OUR PASSION Located in the heart of Greenville, SC, 4Balance Fitness is the most scientific, results-driven personal training facility in Greenville. Our mission is to provide a results-driven fitness environment because your goals matter the most. Anyone interested in truly achieving their fitness goals through our customized training programs will be blown away by the precision and attention to detail. We have created a unique and inclusive environment that truly allows our clients to feel part of our fitness family while reaching their maximum health potential. WHAT TO EXPECT: Let us help you reach your full potential with 4Balance Fitness’ personal training. When we say we want you to feel like family, we mean it. We want to ensure you leave us feeling your best and ready to take on the rest of your day, whatever it may hold. Bring workout clothes, proper shoes, and your great energy! We provide towels, lockers, showers, and getting-ready essentials. If you are looking for hydration, we’ve got you covered with pre and post-workout drinks plus a water refill station. For all recovery needs, you can recline in compression boots or sit in the infrared sauna.

Michael Cole

CO-OWNER/HEAD TRAINER/FITNESS NINJA

Meet Michael Cole, the co-owner and operator of 4Balance Fitness, a seasoned fitness professional with a knack for inspiring and motivating individuals to reach their fitness goals. His journey in the fitness industry has been nothing short of remarkable, and it’s his unique experiences that make him an exceptional coach. Michael’s fitness journey started early as a two-sport athlete in football and baseball. This foundation laid the groundwork for his understanding of physical conditioning, discipline, and the power of teamwork. His athletic background set the stage for a successful stint as a professional wrestler, where he developed unique perspectives on achievement, motivation, and overcoming challenges. Beyond his practical experience, Michael holds Bachelor’s degrees in Exercise Science and Nutrition Science from Furman University and Kaplan/Furman University, respectively. These academic credentials, combined with his real-world experiences, equip him with a comprehensive understanding of fitness and nutrition. Michael’s commitment to professional development is evident in his numerous certifications. These enable him to create personalized workout programs tailored to the unique needs and goals of his clients – from high-level athletes to everyday individuals seeking to improve their health and fitness. What truly sets Michael apart is his coaching philosophy. He believes that everyone, regardless of their starting point, possesses the potential to achieve their fitness goals. His approach centers around empowering clients, building their confidence, and fostering a positive and supportive training environment. In summary, Michael brings a wealth of experience, knowledge, and passion to 4Balance Fitness. His diverse background, coupled with his dedication to helping others, makes him an invaluable asset to the fitness industry. Whether you’re an aspiring athlete or someone looking to kickstart your fitness journey, Michael Cole is ready to guide you every step of the way.

CERTIFICATIONS

NSCA-CPT CrossFit Level 1 NSCA-CSCS Defranco CPPS Level 1

Allison Cole

CO-OWNER/TRAINER/MOTHER

Meet Allison Cole, a dedicated fitness trainer with an extensive background in nursing and an unwavering passion for improving lives. Her journey in the health and wellness industry is deeply rooted in her belief in the transformative power of fitness on overall well-being. Allison’s story begins with a successful career in nursing, where she spent years caring for patients and witnessing firsthand the impact of lifestyle choices on health. This experience ignited a passion in her to help people take proactive steps towards their health and wellness. A natural transition from nursing, Allison found her calling in personal training. Her love for fitness, coupled with her desire to enhance the quality of life for others, led her to this rewarding path. She believes that fitness is not just about physical strength but also about building mental resilience and promoting long-term health. Allison’s competitive nature fuels her approach to personal training. She understands that every individual is unique, and therefore, tailors her strategies to inspire, motivate, and push her clients to achieve their personal fitness goals. Whether it’s improving general fitness, training for a specific sport, or embarking on a weight loss journey, Allison is committed to making each client’s fitness aspiration a reality. Allison promotes a lifestyle of wellness. She inspires her clients not only through tailored workout plans but also by encouraging them to make healthier lifestyle choices. Her holistic approach to fitness and health embodies her philosophy that taking care of one’s body goes beyond the gym. Allison’s credentials further emphasize her expertise. She holds several relevant certifications in personal training, demonstrating her commitment to professional development and mastery of the latest fitness techniques and principles. In summary, Allison Cole is more than a personal trainer; she is a wellness advocate, a motivator, and an ally in your fitness journey. With her unique background in nursing and personal training, she brings a comprehensive and empathetic approach to fitness, ensuring every client feels supported, challenged, and empowered.

CERTIFICATIONS

B.S. Nursing

Lucy

Gym Dog

Meet Lucy “The Gym Dog,” our four-legged team member who has been an integral part of our gym since 2016. With her wagging tail and boundless energy, Lucy brings a unique sense of warmth and community to our fitness space. Lucy is more than just a pet; she’s an essential part of our gym family. Her sunny disposition and infectious enthusiasm make her a beloved fixture at our facility. Whether she’s cheerfully greeting members as they walk through the door or playfully roaming around the gym, Lucy brings a sense of joy and positivity that sets the tone for an uplifting workout experience. With her soft, glossy coat and sparkling eyes, Lucy is a sight for sore eyes after a tough workout. But it’s not just her physical attributes that make her special. Lucy’s intuitive nature allows her to sense when someone needs a little extra encouragement or a comforting nuzzle. Her ability to connect with our members on an emotional level truly sets her apart. As our unofficial mascot, Lucy embodies the spirit of our gym – friendly, welcoming, and supportive. She has a knack for making everyone feel at home, from seasoned gym-goers to those stepping into a gym for the first time. It’s not uncommon to see Lucy making rounds, receiving pats and belly rubs, and generally spreading happiness throughout the gym. But don’t take our word for it! Come and meet Lucy in person. We promise you’ll be greeted with open paws and a wagging tail that will instantly brighten your day. Whether you’re here for a quick workout or a long-term fitness journey, Lucy will be there to cheer you on every step of the way.