about us

serving the Greenville area as your guide on the journey to a healthier, happier self

our mission

We think about fitness as the means to achieving human potential. That pushing personal limits leads to higher living.

We see the gym as the ultimate training ground for life, and an opportunity to evolve who we are every single day. Through weight training, conditioning and movement-practice we build the personal strength to do more and to be more – inside and outside the gym.

We live by our mantra – THE CURE FOR THE COMMON GYM. It embodies our purpose and commitment to coaching excellence. We inspire, challenge and empower people to do what’s already in them to do. Because we believe that everyone has the ability to achieve greatness.

OUR GOAL:

TO PROVIDE

positive & challenging environments promoting health, fitness, well being & community

our story

Michael and Allison have built a gym community centered around getting results. They believe in a hard work and dedication to client goals. Everyone isn’t just a number, they are friends and family in this community called 4Balance Fitness.
 
At 4Balance Fitness, we think about fitness as the means to achieving human potential. That pushing personal limits leads to higher living.
 
We see the gym as the ultimate training ground for life, and an opportunity to evolve who we are every single day. Through weight training, conditioning and movement-practice we build the personal strength to do more and to be more – inside and outside the gym.
 
We live by our mantra – TRAIN WITH INTENTION. It embodies our purpose and commitment to coaching excellence. We inspire, challenge and empower people to do what’s already in them to do. Because we believe that everyone has the ability to achieve greatness.

OUR PEOPLE IS WHAT MAKES US GREAT

OUR TEAM

Michael Cole

Co-Owner/Trainer

Allison Cole

Owner/trainer/Mother

Lucy

Gym Dog

ARE YOU READY TO LEVEL UP?

getting started is easy!

1. SCHEDULE YOUR FIRST VISIT

Talk with a trainer about your goals and learn how we can get you to your best self.

2. START YOUR TRAINING

You have defined your goals and you are ready to begin your journey. We will start you strong by taking you through the fundamentals of training and sound habits putting you on the road to success!

3. TRAIN WITH INTENTION

Once you have the basics down you’ll be able to train hard, build new habits, and overcome obstacles with a trainer by your side.

4Balance Fitness

CONTACT US

GETTING STARTED IS EASY!

Simply fill out the form below and then schedule Your FREE intro session on the next page.

Shortly after we will be in touch with you to confirm your intro session. We are excited to meet you!

Michael Cole

Co-Owner/Head trainer/Fitness Ninja

Meet Michael Cole, the co-owner and operator of 4Balance Fitness, a seasoned fitness professional with a knack for inspiring and motivating individuals to reach their fitness goals. His journey in the fitness industry has been nothing short of remarkable, and it’s his unique experiences that make him an exceptional coach.

Michael’s fitness journey started early as a two-sport athlete in football and baseball. This foundation laid the groundwork for his understanding of physical conditioning, discipline, and the power of teamwork. His athletic background set the stage for a successful stint as a professional wrestler, where he developed unique perspectives on achievement, motivation, and overcoming challenges.

Beyond his practical experience, Michael holds Bachelor’s degrees in Exercise Science and Nutrition Science from Furman University and Kaplan/Furman University, respectively. These academic credentials, combined with his real-world experiences, equip him with a comprehensive understanding of fitness and nutrition.

Michael’s commitment to professional development is evident in his numerous certifications. These enable him to create personalized workout programs tailored to the unique needs and goals of his clients – from high-level athletes to everyday individuals seeking to improve their health and fitness.

What truly sets Michael apart is his coaching philosophy. He believes that everyone, regardless of their starting point, possesses the potential to achieve their fitness goals. His approach centers around empowering clients, building their confidence, and fostering a positive and supportive training environment.

In summary, Michael brings a wealth of experience, knowledge, and passion to 4Balance Fitness. His diverse background, coupled with his dedication to helping others, makes him an invaluable asset to the fitness industry. Whether you’re an aspiring athlete or someone looking to kickstart your fitness journey, Michael Cole is ready to guide you every step of the way.

CERTIFICATIONS

 NSCA-CPT
CrossFit Level 1
NSCA-CSCS
Defranco CPPS Level 1

Allison Cole

Co-Owner/trainer/Mother

Meet Allison Cole, a dedicated fitness trainer with an extensive background in nursing and an unwavering passion for improving lives. Her journey in the health and wellness industry is deeply rooted in her belief in the transformative power of fitness on overall well-being.

Allison’s story begins with a successful career in nursing, where she spent years caring for patients and witnessing firsthand the impact of lifestyle choices on health. This experience ignited a passion in her to help people take proactive steps towards their health and wellness.

A natural transition from nursing, Allison found her calling in personal training. Her love for fitness, coupled with her desire to enhance the quality of life for others, led her to this rewarding path. She believes that fitness is not just about physical strength but also about building mental resilience and promoting long-term health.

Allison’s competitive nature fuels her approach to personal training. She understands that every individual is unique, and therefore, tailors her strategies to inspire, motivate, and push her clients to achieve their personal fitness goals. Whether it’s improving general fitness, training for a specific sport, or embarking on a weight loss journey, Allison is committed to making each client’s fitness aspiration a reality.

Allison promotes a lifestyle of wellness. She inspires her clients not only through tailored workout plans but also by encouraging them to make healthier lifestyle choices. Her holistic approach to fitness and health embodies her philosophy that taking care of one’s body goes beyond the gym.

Allison’s credentials further emphasize her expertise. She holds several relevant certifications in personal training, demonstrating her commitment to professional development and mastery of the latest fitness techniques and principles.

In summary, Allison Cole is more than a personal trainer; she is a wellness advocate, a motivator, and an ally in your fitness journey. With her unique background in nursing and personal training, she brings a comprehensive and empathetic approach to fitness, ensuring every client feels supported, challenged, and empowered.

CERTIFICATIONS

B.S. Nursing

Lucy

Gym Dog

Meet Lucy “The Gym Dog,” our four-legged team member who has been an integral part of our gym since 2016. With her wagging tail and boundless energy, Lucy brings a unique sense of warmth and community to our fitness space.
 
 
Lucy is more than just a pet; she’s an essential part of our gym family. Her sunny disposition and infectious enthusiasm make her a beloved fixture at our facility. Whether she’s cheerfully greeting members as they walk through the door or playfully roaming around the gym, Lucy brings a sense of joy and positivity that sets the tone for an uplifting workout experience.
 
 
With her soft, glossy coat and sparkling eyes, Lucy is a sight for sore eyes after a tough workout. But it’s not just her physical attributes that make her special. Lucy’s intuitive nature allows her to sense when someone needs a little extra encouragement or a comforting nuzzle. Her ability to connect with our members on an emotional level truly sets her apart.
 
 
As our unofficial mascot, Lucy embodies the spirit of our gym – friendly, welcoming, and supportive. She has a knack for making everyone feel at home, from seasoned gym-goers to those stepping into a gym for the first time. It’s not uncommon to see Lucy making rounds, receiving pats and belly rubs, and generally spreading happiness throughout the gym.
 
 
But don’t take our word for it! Come and meet Lucy in person. We promise you’ll be greeted with open paws and a wagging tail that will instantly brighten your day. Whether you’re here for a quick workout or a long-term fitness journey, Lucy will be there to cheer you on every step of the way.

CERTIFICATIONS

SAMANTHA COOK

trainer

Meet Sam, an accomplished personal trainer with a passion for empowering her clients to push past their personal limits and achieve their fitness goals. With a decade of experience in the health and fitness industry and a background as a state-qualified swimmer, Sam brings a unique blend of experience, skills, and knowledge to her training approach.

Sam’s love for fitness was ignited by her early involvement in swimming and weightlifting. Her dedication and hard work led her to win first place trophies in multiple bodybuilding shows and compete in CrossFit and athletic competitions. She has also participated in 5k and 8k runs for various charities, showcasing her commitment to fitness and community service.

As a Certified Personal Trainer through the National Academy of Sports Medicine (NASM), Sam has honed her expertise in creating personalized fitness programs that cater to individuals of all ages and fitness levels. Whether you’re a beginner or an athlete, Sam is equipped with the skills and knowledge to help you reach your fitness goals.

One of Sam’s key strengths lies in her ability to motivate and inspire. She believes in empowering her clients, particularly women, to gain confidence and strength through fitness. As a leader in female training, Sam fosters an environment where everyone feels supported and encouraged to exceed their own expectations.

But Sam’s expertise extends beyond exercise training. Understanding that nutrition plays a crucial role in overall health and fitness, she also develops sustainable meal plans that complement individualized workout programs. This holistic approach ensures that her clients are well-equipped to maintain a healthy lifestyle.

Away from the gym, Sam is just as dedicated to her personal life. She believes in leading by example and maintains a balanced lifestyle that includes regular exercise, healthy eating, and spending quality time with friends and family.

In summary, Sam is not just a personal trainer but a fitness companion who is committed to helping you live a healthier, more active life. With her extensive experience, competitive spirit, and passion for empowering others, Sam is ready to guide you on your fitness journey.

CERTIFICATIONS

 Certified Personal Trainer – NASM

ALEC HARRIS

trainer

Meet Alec, your dedicated personal trainer at 4Balance Fitness. With an impressive background in fitness and outdoor activities coupled with academic qualifications, Alec brings a unique blend of experience and knowledge to his training approach.

Alec’s journey into fitness began with mixed martial arts (MMA), where he honed his discipline and understanding of the body’s capabilities. This love for an active lifestyle extended beyond the MMA ring, leading him to embrace a range of adrenaline-fueled activities like rock climbing, surfing, white water kayaking, and mountaineering.

But Alec isn’t just about action; he’s also driven by a deep understanding of the science behind fitness. He graduated magna cum laude with a Bachelor’s degree in Health Science, emphasizing Exercise Science. This strong academic foundation enhances his practical skills, giving him a holistic understanding of health and fitness.

In addition to his degree, Alec is certified as a personal trainer through the American Council on Exercise, a testament to his commitment to professional development and staying abreast of the latest training techniques.

What sets Alec apart is his ability to adapt his training methods to clients of all abilities. Regardless of your starting point, Alec will guide you on your fitness journey with patience, expertise, and encouragement. His passion lies in helping individuals realize their potential, achieve their fitness goals, and maintain a balanced life.

With Alec, you’re not just getting a personal trainer; you’re gaining a fitness mentor who combines practical experience, academic knowledge, and a genuine interest in your wellbeing. Whether you’re new to fitness or looking to take your training to the next level, Alec is ready to guide you every step of the way.

CERTIFICATIONS

HOLD POLICY

Month-to-Month Membership Agreements and Annual Membership Agreements: You may place your Membership on hold two (2) times per calendar year up to three (3) consecutive months each time. Advanced notice of at least two (2) business days is required. The hold must be 30 days in duration at a minimum and 30 days must elapse between holds. Upon expiration of the term of the hold, your account will automatically become active and payments will resume. Should you choose to return prior to the end of their hold period, the hold will be released and payments will resume.

CANCELLATION POLICY

All membership agreements require 30-days written notice to cancel your membership. This form will serve as your 30-days written cancellation notice. Note that if you have a scheduled renewal payment within 30-days of your invoice billing date, the payment will be processed as scheduled. Your membership will be canceled at the end of your final paid month. All payments are non-refundable. All grandfathered membership rates will also be forfeited and returning members will be subject to current rates.

MEMBERSHIP CANCELLATION REQUEST

Please fill out the form below and one of our team members will review your request. Warning. The submission of this form does not cancel your membership. We will review your request, then reach out to confirm.

HAVE QUESTIONS?

We Would Love To Meet You!

Simply fill out the form below
& one of our amazing
coaches will be in touch asap! We are excited to meet you!

ARE YOU LOOKING TO DROP-IN?

We Would Love To Meet You!
WARNING! Class Sizes Are Limited.

If you would like to reserve a spot… Simply fill out the form below letting us know what day you might come by & one of our amazing coaches will reach out to you to reserve your class.

OUR DROP-IN RATES

$16 Per Class

FIND US AT:

286 Rocky Creek Rd. Greenville, SC 29615

(864) 412-0748

OUR PRICING IS SIMPLE

We Want To Offer You The PERFECT Membership For YouR NEEDS.

Simply fill out the form below and one of our amazing coaches will send you our current membership information.