Michael Cole

Co-Owner/Head Coach/Fitness Ninja
Michael Cole


  • CrossFit Level 1
  • Defranco CPPS Level 1


  • B.S. Exercise Science Furman University
  • B.S. Nutrition Science Kaplan/Furman University


Michael is the co-owner/operator of 4Balance Fitness with extensive knowledge and experience in training everyone: from the high level athlete to the soccer mom.
Michael’s lifelong desire to be healthy and fit started early in life when his father purchased a weight set at age 5. That action led him to start watching fitness programs on ESPN at age 8. He competed as a two sport athlete in football and baseball until injuries forced him off the field while studying Health and Exercise Science at Furman University. He began working in gyms learning different training styles, theories, business practices and putting his education to work. Michael then obtained an associates degree as a Licensed Massage Therapist and began working in the physical therapy field assisting in patient rehabilitation.
When injuries ended his playing career, a competitive void needed to be filled. He filled this void by entering the sports entertainment industry. In 12 years as a professional wrestler, he has wrestled for the WWE, TNA(Murphy), NWA and Puerto Rico’s IWA(Mikael Judas). While traveling as a professional wrestler, Michael received his Bachelors in Science in Nutrition Science from Kaplan University, which he uses to counsel 4Balance clients. He draws upon his diverse experiences and athletic background when constructing the 4Balance workouts, be it for the popular group fitness classes or personal training. Michael works with a wide variety of clients, however his passion is pushing an Average Joe to set personal records because “anyone can train a Division I athlete”.
Due to his diverse experiences, Michael is able to bring a unique understanding of people, goal setting, achievement, and motivation to his coaching. He knows achieving one’s goals in health and fitness can be difficult, but believes anything is possible with the right resources, programming, and motivation. With an eclectic background and rich steeping in fitness and nutrition, Michael is able to coach a variety of clients with phenomenal results. He brings an understanding of teamwork, motivation and goal setting/completion to his coaching with remarkable results.

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